Companies will always have new products to introduce in the market. The main problem experienced here is the introduction of the products into the market. People are usually resistant to change. For this reason they will not be ready to try out something new in the market. This is even made worse by the tough economic times. No one will want to spend there money on something they are not sure of.
They consider this a risk. For the reasons mentioned, a company will need a very strong marketing team to come up with effective marketing strategies to make sure the companies new products are selling in the competitive market and that the company registers good profits. This is the only way the company will be able to remain in business.
One of the methods that have been used for some time now is the use of free samples. Human beings have the tendency to accept free things. A company can use this method of dishing out free stuff to create awareness of their new products in the market.
Research has shown that most people when they go shopping will buy unconsciously the products they saw being advertised or the products they have touched or used before .This is because they trust these products more. By giving out free samples the company will be investing in the customers and eventually the sales will increase.
Another resin why companies use free stuff is, as a way of getting information from there clients. Most companies that use this method however have to be reputable companies. This is because they will need the trust of the customer. The company trades a customer’s email address or phone number for a free sample .The customer will go and use the product.
After sometime the company will contact the customer to get their feed back on how they find the product. This enables the company to get what the customer needs to be improved on the product .By improving the products you can easily improve sales since you have attained customer satisfaction. This is a good way to not only introduce new products but also get information from customers.